Super Heated Publicity for Fiji.

The recent NFL Super Bowl held in Miami, Florida and won gallantly by Indianapolis Colts 29-17 against the Chicago Bears, is considered the major sporting event in America.



For television marketers, having a 30 second commercial on this time spot, is considered the Holy Grail of TV marketing. New York Times article view a trend in marketing slanting towards commercials with humor and 30 second Air-Time would cost millions of dollars, according to PBS Nightly Business Report article.



Survivor Fiji commercials was aired in this particular time slot by the host network CBS, the producers of hit dramas C.S.I, The Unit and the free publicity acquired by the nation of Fiji, is a massive coup in itself.



Club Em Designs